One of our favourite batch of Lego minifigures are actually the "bad guys" from the Lego Atlantis collection. This series first started in 2010 and lasted only for two years but we got some amazing figures. Here they are!
Admit it, there are the coolest figures ever!
And here's an interesting article on how Lego became the most valuable toy company in the world!
From that article what really struck me was:
"Lego boasts an estimated 85 percent share of the building block market."
"The Billund, Denmark-based maker of small plastic bricks recently became the world’s most valuable toy company at $15 billion, surpassing Mattel, which makes Barbie dolls, among other toys. Lego’s annual report put 2012 revenue at $4.09 billion, profits at $981 million. Lego is closely held by the family of founder Ole Kirk Christiansen; his grandson Kjeld Kirk Kristiansen is chairman of Kirkbi, which owns 75 percent of Lego Group. Kristiansen happens to be the richest man in Denmark. (In March, Forbes estimated his net worth at $7.3 billion.)"
"The manufacturing specs on a single plastic block are hyperspecific. The margin of error is an astonishing two microns, or 0.000079 inches (the average human hair is about 100 microns wide). Meanwhile, the plastic used is the same material from which car bumpers are made. The plastic is dyed, not painted, and the mix of ingredients is precise enough to make each brick extremely hard—as anyone who’s stepped on one can tell you."
"Its cartoon Ninjago, produced by Copenhagen-based Wil Film, which Cartoon Network aired last year, was the highest-rated series on the net in 2012 among boys 2-11 and 6-11. Those are key Nielsen demos for the children’s market—particularly among toy sellers, since boys’ toys outsell girls’ toys by a wide margin. The season finale pulled in 3.3 million viewers—more than the season-to-date average for NBC’s Smash."
“It’s really about getting as many kids as possible to build,” he says. “Every time a child engages in that, she’s learning really important life skills—she just doesn’t know it. It’s about patience and persistence, and trial and error, and at the end, she’s really proud of what she built.”
We love Lego!
From that article what really struck me was:
"Lego boasts an estimated 85 percent share of the building block market."
"The Billund, Denmark-based maker of small plastic bricks recently became the world’s most valuable toy company at $15 billion, surpassing Mattel, which makes Barbie dolls, among other toys. Lego’s annual report put 2012 revenue at $4.09 billion, profits at $981 million. Lego is closely held by the family of founder Ole Kirk Christiansen; his grandson Kjeld Kirk Kristiansen is chairman of Kirkbi, which owns 75 percent of Lego Group. Kristiansen happens to be the richest man in Denmark. (In March, Forbes estimated his net worth at $7.3 billion.)"
"The manufacturing specs on a single plastic block are hyperspecific. The margin of error is an astonishing two microns, or 0.000079 inches (the average human hair is about 100 microns wide). Meanwhile, the plastic used is the same material from which car bumpers are made. The plastic is dyed, not painted, and the mix of ingredients is precise enough to make each brick extremely hard—as anyone who’s stepped on one can tell you."
"Its cartoon Ninjago, produced by Copenhagen-based Wil Film, which Cartoon Network aired last year, was the highest-rated series on the net in 2012 among boys 2-11 and 6-11. Those are key Nielsen demos for the children’s market—particularly among toy sellers, since boys’ toys outsell girls’ toys by a wide margin. The season finale pulled in 3.3 million viewers—more than the season-to-date average for NBC’s Smash."
“It’s really about getting as many kids as possible to build,” he says. “Every time a child engages in that, she’s learning really important life skills—she just doesn’t know it. It’s about patience and persistence, and trial and error, and at the end, she’s really proud of what she built.”
We love Lego!
These guys look great!
ReplyDeleteThey are awesome! Some of the coolest figures ever!
DeleteThere are a lot of cool humanoid animal mini figs recently especially with the Legends of Chima stuff.
ReplyDeleteYes we love the Chima series
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